Pricing.There. I said it. Insert, big, melodramatic sigh here. This,  undoubtedly, is the hardest part of my job.  Going from my portfolio  building price to charging enough to sustain my business and help  support my family has been 100% the most stressful part of this process. Really. It's kept me up nights.  So many questions: Where do i start? Should I try to beat everyone  else? Will i drive away customers? Is it enough? Is it too much? And  most importantly...Am I worth it? I would guess most of  you have noticed my pricing changing, appearing, disappearing, and now  reappearing on my website and blog. I apologize for that. That was my  inexperience and fear running my brain. I saw sooo many big time  photographers saying this phrase (and absolutely NO offense to those  that do this, if it works for you) "Contact me for prices." Hm. Was that  the way to do it? That way, yey! I get to meet and talk to people about  my sessions, right? Well, now I'm not so sure. You know, I had  forgotten the most important part of customer service, which I feel, is  something I strive to keep top notch. I had forgotten to put myself in your  shoes. What would I be thinking if I happened upon my business and  wanted more information about a session? Honestly, the whole "Contact  me.." bit would leave me feeling led into a sales pitch. Now let me  stress to you, I am NOT a sales person. I cringe at the thought of  marketing myself, although its necessary in my line of work- I have GOT  to get out there.  But marketing is one thing, sales pitching is  another. I'm the kind of consumer who likes all my information (or as  much as possible) upfront. I like to know what I'm getting into. Call it  the control freak in me, who knows. But I figure if that's what I would  want, why am I not treating you guys with the same respect? Not fair.  So, I'm re listing ALL of my prices, right out there for you to see, and  judge and either say, "Hey, I can swing that" or "Is she NUTS?!?" Am I  the cheapest? No. I'm not going to try to be. Am I the most expensive?  Heck no. Could I afford me? Yes. What I do believe, with all of my  heart, and I have to, to charge at all, is that I *am* worth it. I am.  You may go to someone cheaper, yes, but I am going to let my attention  to detail during your sessions, the fact that most times, i have  dedicated my entire day to you (no lines, no clients before or after  you-- you are my priority that day),there's no hurried post processing, I  treat your photos as if they were my own, and my customer service speak  for itself. If I am constantly questioning myself then that means you  should to. And I want my clients to always have every confidence that I  can and will to everything within my power to deliver images they will  cherish. Being an artist (eeek! did I just call myself an artist???) Is a  scary business sometimes. not only are you putting your vision out  there for others to judge, you're putting what you think your vision is worth  out there for others to judge. But as much as you have to trust me to  deliver, I have to trust you guys...to... well...trust me. :) So here  goes. Thanks for letting me get this off my chest. If you have made it  all the way to the end of this schpeel, I consider you a friend. :) Love, Erin  | 
Monday, February 13, 2012
The scary part: Laying it out there.
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